IDEO

Where is IDEO?
California
Who is the founder?
Dave Kelly
Who is on the team, what are the roles?
biologists, linguists, and others
they all bring their own ideas and way of thinking to the table
What is the deep dive process?
this is their brainstorming session
What are the rules (montra) written on the walls around?
stay focused, encourage wild ideas, go for quantity, be visual, think of the product in terms of verbs rather than nouns
What is the motto?
enlightend trial and error/ fail often decide sooner
How can this process work in your major? (it can work in every major).
well i am now wondering if i choose the right major, because i love the idea of working in a group and feeding of each others ideas